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Soft Focus Demi Matte Lipstick - Callaita

Meet our creamy, pigment-packed, custom teardrop tip that precisely fills and defines lips in a swipe.
Creamy Matte Lipstick

FREE STANDARD SHIPPING ON $50+ ORDERS!
NO CODE NEEDED

why it's unique
  • Cruelty-Free

WHY IT'S UNIQUE

Our unique blurring technology creates a soft-focus, smoothing effect, blurring away fine lines and imperfections.

HOW TO USE

Our demi-matte satin comes in a range of nude finishes that will last for hours.

FRECKLES- Light Brown

CALLAITA- Burnt Brown

SHE'S A TEASE- Mauve Nude

NUDE COCO- Brown Nude

PRETTY NATURAL- Pale Nude

SWEET NECTAR- Peachy Nude

WHAT'S IN IT

Vitamin E nourishes, boosts circulation, and leaves your lips pillowy-soft.

more

Know Your Worth. Then Add Lipstick

COMPLETE THE LOOK

Complete the look

callaita tips

Choose your go-to Creamy Fill & Define Lip Liner to outline your lips. Layer with your lipstick shade from the outward to the center using the teardrop-shaped applicator that precisely fills and defines lips in a swipe.

Eyes

Eyes

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Lips

Lips

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Face

Face

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Customer Reviews

Based on 13 reviews
85%
(11)
15%
(2)
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100.0
C
Chloe K. (Woodridge, US)
The perfect shade!

I’m absolutely obsessed with this lipstick! I bought this shade as my first lip DC product and I couldn’t be happier. The formula is so smooth and creamy, and it stays on the lips despite not drying down matte. It’s so comfortable to wear and goes perfectly with the Nudie lip liner. I can’t wait to try more shades!

A
Anastasiia (Dnipro, UA)
Nice but not special

It feels nice, but it's not long lasting. It's pretty, although I honestly expected more. It looks luxurious on the outside, yes. As for the formula, it could've been better. Don't get me wrong, it's not bad, it's really really nice. Just it's also quite expensive and you can buy more lipsticks for the same money from another brand that would feel the same. Is the price for the design? I don't know. Nor the color or the formula feel unique. It's a good lipstick anyway.

S
Sonia Oliva (San Bernardino, US)
Amazing shade

Looks so natural and pretty
Love it 😍

C
Christian Anneliese Romero (Clovis, US)
BEST NUDE

IM A PINK KIND OF GIRL ANY SHADE OF PINK BUT, CALLAITA IS SO GORGEOUS AND COMPLIMENTS MY SKIN SO WELL I ALWAYS HAVE A COUPLE IN STOCK LITERALLY THE ONLY NUDE I WEAR 🤍

J
Jenna C (Central Bridge, US)
Heyy girl!

These lipsticks are fantastic! Wonderful colors that feel great and I love the matching lip liners, they're the best liners I've ever used!! My only complaint is I wish they stayed on all day. With drinking or anything they come off on everything.

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